It is interesting to me that in all of this talk of innovation there is not a lot of mention of product architecture.
I like Clayton Christensen’s definition from his book “The Innovator’s Solution: Creating and Sustaining Successful Growth”
A product’s architecture determines its constituent components and subsystems and defines how they must interact – fit and work together – in order to achieve the targeted functionality.
The reason that product architectures are so important to the world of innovation is that they are responsible for some of the greatest innovations the world has ever send. For example, Dell’s business model innovation was possible because a computer’s product architecture became modular.
The kicker is that the right product architecture depends on the basis of competition of the industry that you are in.