It is funny how if everyone is under the same constraint than no one really minds being subject to that limitation. Take for example voice mail. Before it was invented you either never got a message (a good or bad thing depending on who was calling) or someone was paid to record and give you the message. While it may have been frustrating at times, you didn’t really mind it because there was nothing you could do.
What’s really amazing is that we are still being subjected to these constraints today. A good example of this would be products that come with batteries already installed. Batteries have a shelf life, so if the Musical Turbo Tail Tigger that you bought only lasts a couple of days from the time you bought it you think nothing of it to just change the batteries. In reality, that Tigger may have been sitting around for over a year, the battery slowing draining. Or, the Tigger manufacturer went cheap on the batteries so they drained faster than they should have.
Regardless of why the batteries don’t last, we don’t mind that they don’t. There’s nothing we can do about it. They wear out, we replace them. We don’t call the manufacturer and complain. By the way, there’s nothing suppliers can do about it either. Products from China have a two month lead time before they even get into your distribution system, let alone your retailers, and batteries drain over time.
And this is how whole new industries are created. If someone could figure out a way for the power system to be indefinitely fresh until ready to use it would change everyone’s perspective. Then, when your Turbo Tail Tigger gave out after a couple of days you would call the manufacturer and complain. If you can solve a problem that people aren’t even aware that they have you can have a profound positive affect on mankind.
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