But What The Hell Do You Do?

I have been spending some time in the software side of the world and have concluded that most of these companies are as obtuse as the "Really-Smart-Guys" on Wall Street.

To prove the point take a look at the website for SAP. Link. Nowhere on the page do they tell you what they do. They do mention "solutions" three times and something called "collaborative business software", but that still doesn't answer the question of what they really do.

This is like when everyone starting asking how Enron made money and their answer was that if you have do ask you could never really understand.

If you want to be innovative you have to have a product that solves a problem for a customer. Also, the customer should know this.

The answer to the question as to what SAP does is this: They create software that manages the relationship between data, much like a photo album for your pictures. The reason this is beneficial is that the software provides a standard format so that data from all your organizations may be combined and analyzed. Was that so hard?