Dana Wolcott is the Sole Proprietor of Dana Wolcott Consulting and the Director of Operations for the Innovation Network, which can be found at www.thinksmart.com. Dana has over 30 years of experience at Eastman Kodak in inventing, developing and leading teams to invent and develop new camera and printer products and new printing businesses.
DWC does consulting on creative problem solving, ideation, invention, innovation and new product development.
Dana is a student of innovation and creativity and a leader in the Innovation Network. He has 18 US Patents.
For fun and exercise, Dana plays basketball year around in several leagues and is a Gold Medal Winner at the 2008 Empire State Senior Games.
1. What have you done that's innovative?
I think innovation is applying new ideas to solve problems in a way that creates value. I try to bring the innovative thinking to not just work but to daily life as well. Starting with growing up on a farm and helping clever farmers fix equipment on the fly to make sure the hay got bailed, to working at Kodak and seeing the first camera I helped design go to market with my first patented part, to designing and helping build a near-zero energy house in the late 70's, to helping start a new business for Kodak by being the project leader for our first thermal printer, to designing a new play for my basketball team that helps us win a tournament, I look at every problem as an opportunity to do something innovative.
2. What three things do companies need to know about Innovation?
One, top management engagement is the key to being a successful innovative company. Two, new ideas can come from anywhere; employee's, suppliers, customers and end-users.Three, innovation is an attitude that should be embedded in every aspect of your enterprise.
3. What specific things do innovative companies do that others don't?
Innovative companies encourage and support new ideas by hiring creative folks, allowing time and place for invention and experimentation, funding the best concepts for success and celebrating the learnings.
4. What the best way to measure a company's level of innovation?
In addition to the traditional stage gate measures for project delivery, measurement of pre-gate zero activities should be done by measuring the flow of customer interactions, problem identification, networking, new ideas, prototypes, and learning.
5. Who's currently the best at innovating?
According to Business Week, Apple is number one for the 3rd year in a row. P&G, IBM, Nokia and Toyota are also easy choices as companies that have thrived over many years by providing a constant flow of successful new offerings and corporate redefinition.