Here's a clever marketing tag that a company called Pearl iZumi, a maker of performance sports wear, puts on their clothing.Notice the little guys on the left and right side of the card. (Red circles) Do you see how the guys on the left are doing ok, but the guys on the right look like they are going really fast? That just happens to coincide with the "Select" brand being mentioned on the left side of the card and the "Pro" brand being on the ride side of the card.
The implication is that the fast people use the Pro version.
Neat. Who doesn't want to consider themselves fast?